How To Build My Tax Brand & Business Infrastructure
Twelve practical lessons in branding, digital business management and e-commerce for tax professionals.
Instructor
pro
- Description
- Curriculum
- Reviews
Build a recognizable brand and a digital business you can manage. This free course by Al Alexander brings twelve practical lessons together across beginner, intermediate and advanced sections.
Clarify your audience and offer, plan your imagery, connect your customer journey, manage creative projects and prepare your next stage of growth. Each lesson includes an exercise and a review prompt.
Includes the free companion ebook. This is business branding education for tax professionals; it does not award tax-preparation credentials or continuing-education credit.
Beginner
-
1
01 · Choose Who You Want To ReachA stronger brand begins with a specific person and a specific need. -
2
02 · Build An Offer People UnderstandMake it easy to see who the offer is for, what is included and what happens next.
-
3
03 · Plan Your Brand Image LibraryGood brand photography serves a purpose beyond looking polished.
-
4
04 · Map The Journey After The ClickA useful website connects the promise to a clear customer experience.
Intermediate
-
5
05 · Create A Useful Content RhythmConsistent content starts with a few repeatable ideas—not daily improvisation.
-
6
06 · Review What Is WorkingMeasure the customer journey with evidence you can actually use.
-
7
07 · Own The Accounts. Contract The Work.A beautiful website is only an asset when access, responsibilities and handoff are clear.
-
8
08 · Run A Creative Office, Not A Message Pile.Give requests, approvals and customer work a home.
Advanced
-
9
09 · Protect Trust Before You Scale.The brand promise includes how you handle information and claims.
-
10
10 · Build A Course People Can Finish.Turn knowledge into a sequence of useful decisions and completed tasks.
-
11
11 · Grow A Network Without Losing Quality.White-label delivery needs defined roles as much as good creative work.
-
12
12 · Build For The Next Season Of Digital Business.Adopt useful technology without surrendering judgment or ownership.
Please, login to leave a review