Plan Your Brand Image Library
Good brand photography serves a purpose beyond looking polished.
Start With Where Images Will Be Used
Plan website hero images, square profile portraits, vertical social crops and photographs with space for headlines. A useful shot list covers the actual layouts you need.
Show The Real Work
Capture portraits, team interactions, workspace details and staged demonstrations using fictitious records. Keep real taxpayer documents, login screens and personal information out of the frame.
Confirm Usage And Delivery
Before a shoot, agree on retouching, image quantities, usage rights, turnaround and file formats. Keep the original files and the approved web versions organized by use.
Put It To Work
Create a shot list of eight images. Beside each one, name the exact website section, social format or campaign where it will be used.
Check Your Work
Your work should name a specific audience, a concrete deliverable and a next action that another person could follow.
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